Prefer App Aims to Reinvent the Gig Economy with Client Relationships

The gig economy has given so many more options to professionals looking to provide services, and to businesses and individuals looking to hire skilled professionals. But the process hasn’t always been very personal.

Typically, when someone is looking to hire a professional, they might look for reviews online or even use an app to find the closest service provider. But now, there’s an app that’s aiming to make personal recommendations a bigger part of the process.Prefer App Aims to Reinvent the Gig Economy with Client Relationships

The Prefer App

The app is called Prefer. It’s one part review site and one part social network. Instead of simply searching for a service provider and seeing a one-dimensional ratings scale, you can use the app to connect with people you know and trust and then see their personal recommendations.

This type of thing could be a big win for those working in the gig economy. If you’re a professional who values building relationships with clients and providing really top-notch service, personal recommendations can be a whole lot more effective than a simple star rating that’s based mostly on the opinions of strangers.

Personal recommendations have always been a big part of how small businesses succeed. But for ages, those referrals have taken place mainly by word of mouth. If an app like Prefer can help businesses and professionals leverage technology to increase the reach of those personal recommendations, it could mean a big boost for the gig economy as a whole.

Currently, the service is only available in New York City. But those interested in using the Prefer app in other cities can sign up to be alerted when it becomes available.

5 Industries Struggling with the Current Economy

Now that the market is strong for many industries, and banks are feeling more generous when it comes to lending, entrepreneurs around the country are considering business startups. However, it’s important to recognize that the market has major ups and downs, and with 90 percent of startups failing, it’s best to avoid a tanking industry. Here are a few things you should know about struggling industries and how to avoid any detrimental experiences.

1. Oil

Oil and gas companies are struggling severely right now. While oil and gas experienced an economic boom at the end of the second quarter in 2014, things have made a turn for the worst. The number of operating oil rigs has diminished significantly, as the price of a barrel of oil has been cut almost in half since June 2014.

Hundreds of thousands of workers have lost their jobs as a result of uneven supply and demand. In the United States, oil production has nearly doubled over the last six years. It was booming at the start, but since that time, we can’t keep up with the endless supply of oil that has been drilled.

Though every oil company has taken a direct hit, many have been able to fight the economic downturn by improving their efficiencies.  This involves cutting capital expenditures and reducing debt. By cutting down on any unnecessary expenses and labor costs, these companies have been able to find a productive niche in a difficult economy. This will keep them going until the oil industry improves.

2. Gas Stations

As a direct result of the oil downturn, gas stations are also having a difficult time turning a profit. Gas and diesel prices are among the most competitive in the country, and since gas stations have had to lower their prices significantly to stay competitive, revenues have remained fairly stagnant. Sales have fallen 1.4 percent as gas stations struggle to stay afloat in an economy where oil is at a surplus.

Once again, the best way to fight against this struggle is for gas companies to improve efficiency. Reducing labor costs, improving facilities, and making employees more productive can reduce debt expenditures.

3. Grocery Stores

Though food is an ever-present need, small-chain grocery stores have struggled recently. This is mostly due to the boom of online shopping. Major retailers have begun providing online shopping for groceries, which makes it difficult for the little man to compete. In addition, big box stores often receive products in wholesale quantities, which means that they can offer far better prices than smaller stores.

Independent stores have their work cut out for them when it comes to beating out their larger competitors. In this instance, it’s best for storeowners to take a look at their marketing tactics. What can they offer to consumers that big stores can’t? Focus is generally on better customer service, weekly sales, event sponsorships, and local marketing. Even though large corporations are known for their better prices, smaller companies can be known for their pleasant atmospheres.

4. Metals and Minerals

Companies that specialize in metal-related industries have experienced a slight drop in sales over the last year, indicating that the industry is facing some challenges. The prices have been forecast to drop as much as five percent over the next year, as well. There is a direct correlation between the drop in oil prices and the drop in metalworking. The dollar has also been getting stronger, which has a negative impact on gold, aluminum, copper, and other metals.

Unfortunately, there isn’t much that can be done on the business end about the current reduction in metal pricing. This one relies heavily on the economy and its volatility. The one thing that could help would be if the Fed finally raised rates. This would help multiple areas of the economy, as well as debt reduction.

5. Paper Companies

Not only is everything going digital, but the economic movement is also taking a toll on the paper company. As more companies and consumers switch to paperless, paper companies are struggling to keep up.

Honestly, when it comes to paper, the outlook isn’t good. Even though paper is an important part of business processing and likely won’t die out completely, it will become increasingly difficult for paper companies to maintain their sales. The best advice is to take a look at products and services and consider how to augment them.

For example, instead of offering only paper products, companies can offer accessories, like printers and compatible technologies. Some paper companies are even turning to selling digital software in order to enhance their sales when companies decide to reduce their paper use.

The main takeaway from this discussion is that just because an industry is difficult, doesn’t mean you shouldn’t give it a try. If you understand the ups and downs of the industry, and how the market is currently operating, you’ll better understand how to turn the market around for your benefit. Once you jump into a struggling industry, your ideas for improvement will have free reign.

What’s Yours is Mine? The New Sharing Economy and Small Business

In recent years, many workers have found new ways to earn a living, becoming their own bosses as they enjoy a freelance lifestyle. Whether they’re offering rides to the airport through Lyft or Uber, or running errands through TaskRabbit, people are redefining the way they earn a living and blazing a trail for future generations.

But there are downsides to working this way. For freelancers, the unpredictability of work and changing pay structures make it sometimes difficult to make a reliable living. But for businesses and the American economy as a whole, the impact can be far more widespread.

Pros and Cons of Our New Sharing Economy

Pro: Growth of Outsourcing Opportunities

The increase in freelance workers gives businesses a great alternative to hiring full-time, salaried workers. Instead they can outsource work on a per-project basis and continue working with those employees if they do well.

Additionally, errand services like TaskRabbit give professionals the ability to outsource mundane personal tasks, like picking up dry cleaning or running errands. They can then focus on their own work. For traveling professionals, Lyft and Uber have proven to be a better alternative to taxis and public transportation, allowing them to call for a car and pay all on their mobile devices.

Con: Shortage of Skilled Workers

Unfortunately, a sharing society also means fewer professionals in the workforce. As the unemployment rate drops, this could result in there being a national labor shortage, where businesses scramble for help from what is a much smaller pool of skilled workers who are willing to work a structured office schedule.

The Millennial generation is now filling the workplace, and they have expressed their preferences for a fun and flexible workplace. The workforce of the future will require a performance-based workday rather than one that is measured by time clocks and traditional 40 hour work weeks.

Pro: Entrepreneurs Working Together

The ad hoc environment can be very good for business owners, who can take advantage of the large variety of skilled freelancers available.

More shared work spaces like Canvs are opening up across the country, providing desks and meeting space for a variety of talented independent workers and small businesses. Co-working spaces encourage collaboration, prompting entrepreneurs to learn from and help each other as they build their businesses.

These centers also serve to help build the local economy by encouraging business growth.

Con: Wage Degradation

There are some who are concerned about these shared labor concepts. Economist Dean Baker pointed out to the New York Times, that the wages workers make in these gigs can equate to less than minimum wage. He expressed concern that in time, this could create a downward pressure on wages overall that could impact the earning ability of mainstream America.

However, for the most entrepreneurial-minded workers, this type of work can help build the confidence they need to start their own businesses.

The new sharing economy opens opportunities for both consumers and workers, allowing people to work on their own terms. With the unemployment rate still high, this sharing economy is enabling people to make money while they wait for job opportunities to open up.

It seems to me that the freedom of being your own boss is empowering and has the potential to inspire many to start their own businesses – which benefits the economy as a whole.

Yuvika Diamond Jewelry Shows in DE, MD and VA States

Newark/Hockessin, DE
Friday, June 9, 12pm to 7pm

Hindu Temple of Delaware
760 Yorklyn Road, Hockessin, DE 19707
RSVP to claim the discounts at Newark/Hockessin exhibition

Ellicott City/Columbia, MD
Saturday, June 10, 11AM to 7PM

Sheraton Columbia Town Center Hotel
10207 Wincopin Circle, Columbia, MD  21044
RSVP to claim the discounts at Ellicott City/Columbia exhibition

Ashburn/Reston, VA
Sunday, June 11, 11AM to 6PM

Sheraton Reston Hotel
1810 Sunrise Valley Dr, Reston, VA 20191
RSVP to claim the discounts at Ashton/Reston exhibition

Full schedule of Yuvika USA exhibitions

Contact: Mahesh Babu (858) 951-7660

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Yuvika Diamond Jewelry Shows in DE, MD and VA States

Yuvika’s certified diamond and 22K/18K gold jewelry exhibitions invite you to come behold the spectacular collection of charming diamond and gold jewelry pieces. Yuvika’s each jewel is a glamorous blend of beauty, art, quality and exceptional craftsmanship.

Whether you are a sophisticated socialite looking for stylish contemporary designs or a cult fan of timeless classics with an eye towards the intricate artistry, Yuvika’s extraordinarily versatile collection impresses you for sure.

All Yuvika’s diamonds are E-F in color and with VVS clarity that are considered to be the best standards in the industry. Yuvika stands by its jewelry by providing the diamond jewelry certificates from government licensed bodies like International Gemological Institute.

With its dazzling collection of stunning jewelry and the knowledgeable representatives who are ready to answer any of your questions in a convivial atmosphere, Yuvika diamond and gold Jewelry exhibitions are the events you don’t want to miss!

Yuvika is conceived, founded and operated by the promoters of Namaste Plaza and 8Elements.

Press note released by: Indian Clicks, LLC

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De Beers: Women Self-Purchasing More Diamonds

RAPAPORT… Millennials are increasingly buying diamond jewelry for themselves, helping drive retail sales in the US to record levels, according to research by De Beers.

Sales of bridal jewelry have been stable in markets where there is a tradition of giving engagement rings, but other types of jewelry offer the greatest growth opportunity among millennials, the company explained Friday in an insight report. De Beers figures showed that self-purchasing by US millennials accounted for 31% of all non-bridal sales in 2015, compared with 25% in 2013.

“American consumers continue to express strong desire for diamonds, but their purchasing habits are changing rapidly,” said De Beers CEO Bruce Cleaver. “While bridal diamond jewelry remains fundamental, we are seeing both single and married women buying for themselves more frequently and more purchases being made online. Meanwhile, products such as multi-diamond jewelry are becoming more popular.”

The bridal sector constitutes 28% of the US market, and gifting for married women makes up another 37%, showing that these more traditional areas are still the backbone of the industry, De Beers pointed out. However, single women’s spending on diamond jewelry jumped 20% in the US between 2013 and 2015, and with American marriage rates at historic lows, that sales demographic is expected to gain importance, the company added.

Overall US diamond-jewelry demand increased 4.4% to $41 billion in 2016 — the first time that figure exceeded $40 billion — driven by a stable economic environment, job creation, wage growth and improved consumer confidence, the report said. Global demand crept up 0.3% to $80 billion.

The positive data mirrors a report from last week by consultancy firm Bain & Company, which predicted the global luxury market for personal luxury goods would increase 2% to 4% this year to between $287 billion (EUR 254 billion) and $292 billion (EUR 259 billion). However, it added, much of this growth will come from economic recoveries in China and Europe, with the US luxury market hampered by a strong dollar, political uncertainty and weak department-store performance.

Correction, June 8, 2017: De Beers released its new research in a “Diamond Insight” publication on Friday, and not in its annual “Insight Report,” as previously stated.

De Beers: US Diamond Jewelry Demand Hits High of $41 Billion

(IDEX Online) – Total diamond jewelry demand from US consumers increased 4.4 percent in 2016 to exceed $40 billion for the first time, according to industry insight data published today by De Beers Group.


While slower US GDP growth in the first quarter of 2017 is likely to have impacted diamond jewelry demand in the short term, the US has recorded five years of consecutive demand growth. US consumers now account for roughly half of all diamond jewelry purchases globally – a level not seen since before the financial crisis.


Although bridal diamond jewelry continues to be the foundation of demand in the US, more frequent acquisitions and a higher value of spend from single women helped drive demand. Meanwhile, self-purchase trends increased among both single and married women.


Fifty-seven percent of self-purchased diamond jewelry is acquired by married women, while a third is from Millennials. Retailers also reported high levels of consumer interest for multi-diamond pieces.

The data showed that consumers are spending more per piece on diamond jewelry, with retailers reporting an increase in the $1,000 to $4,999 category, De Beers claimed.


Globally, demand for diamond jewelry in 2016 increased marginally in US dollars (at actual exchange rates) to $80 billion, with demand growth from the US offsetting a contraction in India.


  • Demand from Chinese consumers grew 0.6 percent in local currency and has continued to improve in early 2017, with robust sales around Chinese New Year contributing to the positive performance in the first quarter.


  • Demand from Indian consumers started to return to more normal levels in 2017, following an 8.8 percent contraction (in local currency) in 2016 due to the jewelers’ strike, demonetization and exchange rates.


  • Demand from Japanese consumers declined 2.9 percent in local currency in 2016, but growth in US dollars reached 8.1 percent due to the strength of the yen.


  • Demand in the Gulf was impacted by a challenging macro-economic environment, driven by continued oil price weakness.


Further marginal global growth in diamond jewelry demand (in US dollar terms) is likely in 2017.


Bruce Cleaver, CEO, De Beers Group, said: “American consumers continue to express strong desire for diamonds, but their purchasing habits are changing rapidly. While bridal diamond jewelry remains fundamental, we are seeing both single and married women buying for themselves more frequently and more purchases being made online. Meanwhile, products such as multi-diamond jewelry are becoming more popular.


“However, while US demand drove global growth in 2016, it is increasing demand from emerging markets that is behind the last five years being the strongest on record. Despite some markets facing challenging conditions last year, we see this trend continuing, with improvements in demand from China and India, in particular, emerging in 2017.”

SWM Superdual first ride

SWM’s new Superdual might not be big on bhp, cylinders or electronics, but it’s a proper little do-anything, go-anywhere machine.

Big adventure bikes are now caught up in the same power and technology race as sportsbikes, but who really needs a superbike on stilts and knobblies, or can afford their five figure price tags?

It’s refreshing to find the Italian-built 600cc, 54bhp single cylinder SWM costs just £7599 and for that you get a lot of bike for the money. It’s well equipped, beautifully built and after riding it in the Italian hills near their factory (the old Husqvarna HQ) near Varese, just over the lake from MV Agusta, it impresses with its comfort, refinement and character.

Like its tubular steel chassis and chunky aluminium swingarm the Superdual’s thumping motor is based on the old Husqvarna TE610 enduro bike. SWM has developed it further, replacing the carb with fuel injection, adding an electric start, a new Euro 4-friendly exhaust, valves, clutch, oil pump and updated electronics.

SWM Superdual first ride

These refinements all add up to a single-cylinder engine with a snatch-free throttle pick-up and lots of easy to manage, playful power through the revs. 54bhp might not sound a lot, but it’s enough for smart acceleration, fun on B-roads, the ability to keep with unhinged Milanese motorway traffic and to tease out the odd cheeky wheelie.

A light hydraulic clutch, six-speed gearbox and twistgrip make life on the SWM strees-fee, the neat rasp from the exhaust is music to the ears and it’s a testament to the single’s smoothness that the mirrors remain un-blurred at all speeds. With so few vibes spilling out from the engine and such a flat spread of power on the non-ride-by-wire tap, you’d swear you’re on a twin.

But it’s hard to change out of second or third gear in traffic when the bike is hot. SWM can’t explain why, other than a possible dragging clutch on this pre-production test machine. On the move the gears snick nicely home again.

Although ABS is always a no-brainer on a road bike, electronic riders aids are both a luxury and more than ever, are there to control spiralling power outputs. But here on the Superdual it’s none the worse for not having traction control, fussy rider modes, a quickshifter, anti-wheelie or semi-active suspension.

On long, cold journeys you might pine for heated grips, or even cruise control, but you’ll stay warm and smug in the knowledge of how little you paid for this perky little mile-muncher.

With its enduro bike genes running deep it’s no surprise the Superdual has plenty of space to move about in. Legroon is generous, the seat won’t pain your derrier after you’ve drained the generous 18-litre fuel tank, the non-adjustable screen offers decent wind protection and the wide bars are set to perfection.

It’s a short and small bike, though, which is fine for solo riding, but going two-up will be a squeeze, especially if you’re taking the kitchen sink to Europe with you.

Soft, but well-damped and controlled suspension offers a plush ride and helps you find grip on and off-road. It sinks down nicely when you hop on, so shorter riders won’t have a big problem getting their feet down, despite its 890mm seat height.

With its conservative chassis set-up, the Superdual won’t dart from corner to corner using telepathy, or drag its pegs like a maniac. It’s not what you’d call sporty in the handling department, but it’s surefooted, dependable, stable and steers with little fuss. Spoked wheels are shod with Metzler Tourance dual purpose tyres (140/80 x 17” rear, 110/80 x 19” front) and give plenty of grip in the wet, dry and mud.

Built in this former state-of-the-art factory BMW-built Husqvarna factory, the SWM is screwed together with a mix Germanic quality and Italian flair. You get a lot of top-notch equipment for your seven-and-a-bit grand: Brembo calipers, wavy discs, steel braided brake lines, Sachs shock, Fast Ace forks, handguards, engine bars, LED fog lights and useful-size Givi panniers.

The Superdual is remarkable value for money and now Yamaha has dropped its XT660Z Tenere it’s also the only real option if you want to go the simple, lightweight, single-cylinder adventure route.

With its big-money Chinese backing, impressive manufacturing facilities, the knowhow of some of the cleverest brains in the Italian motorcycle industry, a flair for racing and the ambition to produce a wide range of exciting new models in the future, SWM are making their mark. Their new Superdual is a great way to let the world know its coming.


SWM’s new single-cylinder Superdual is proof that adventure bikes don’t need to be big, expensive, techno-packed monsters to make sense. It doesn’t come with the latest raft of rider aids and it might be physically small for some, especially with luggage and a pillion, but the Husqvarna-based machine is punchy, refined, easy to manage, full of lovely designed touches and above all, affordable.

SWM Superdual

Price £7599
Engine 600cc 4v single
Frame Tubular steel double cradle
Seat height 890mm
Suspension 43mm Fast Ace forks adjustable for rebound damping. Single rear Sachs shock, fully adjustable.
Front brake 300mm disc. Four-piston caliper.
Colours Grey/black.
Available Now

Power 54bhp@7500rpm
Torque 39ftlb@7000rpm
Kerb weight (no fuel) 169kg
Tank capacity 18 litres

Yamaha R15 V3.0: A closer look

The Yamaha R15 was one of the first desirable, and affordable, sports bikes in India. While its initial run was largely successful, arguably on account of a first mover advantage, it has been somewhat eclipsed in the past few years by heavy competition. But Yamaha, it seems, is not one to step down from a challenge. Enter the R15 V3.0, a new-generation bike that is cramped with features quite beyond its segment. It is still a fully-faired bike, but the design, especially in the nasal area, has been suitably changed to bring it more in line with elder siblings from the R-series family such as the previous-gen R6 and R3. The most striking change is those angular headlights, separated by a central vent. While it has only still been revealed in Indonesia, there is no doubt that it will be blazing across the ocean to the Indian market soon enough.


The powertrain for the R15 V3.0 is all new. The engine is a 155cc single-cylinder, liquid-cooled, fuel-injected unit with SOHC. The bore and stroke is 58×58.7mm, with a compression ratio of 11.6:1. The power output is 19.3hp at 10,000rpm and peak torque is 14.7Nm at 8,500rpm. This engine is totally different from that of the R15 V2.0’s, which displaces 149cc and features a narrower bore and lower compression ratio.

More interestingly, the R15 V3.0’s engine features Yamaha’s Variable Valve Actuation Technology, which regulates fuel combustion at different speeds and throttle inputs. The result, claims Yamaha, is the availability of more torque at low speeds and more power at higher speeds, as well as better linearity in power delivery and greater fuel economy.

The engine is likely to come mated to a six-speed gearbox (with a slipper clutch), connected to the rear wheel via chain drive.

Chassis and suspension

The R15 V3.0 will, as before, be built on a steel twin-par frame, with a newly-designed aluminium swingarm. The weight distribution on this motorcycle is now a claimed 50:50. The R15 V3.0 is fully faired, with a twin-seat setup and a (visibly) moderately aggressive riding position.

The R15 V3.0 will ride on upside-down telescopic forks up front and a swingarm-mounted monoshock at the rear. The bike revealed in Indonesia was fitted with a 100/80-17MC 52P tyre and 282mm disc brake in the front and a 140/70-17MC 66S tyre and 220mm disc brake round the back.

With a length, width and height of 1,990mm, 725mm and 1,135mm respectively, the R15 V3.0 is 20mm longer, 55mm wider and 65mm taller than the R15 V2.0. The seat height is now 15mm more, but wheelbase is 20mm shorter, indicating the possibility of better agility. Impressively, V3.0 is just 1kg heavier than V2.0.


Yamaha has been quite generous with equipment, at least in Indonesia. The R15 V3.0 gets an all-LED lighting system, the aforementioned slipper clutch and upside-down front forks, hazard lamps and a fully-digital LCD instrument panel with gear position and gear shift indicators. Information about its safety systems (read ABS) is still unknown.


Like we mentioned before, the R15 V3.0 was unveiled in Indonesia, with Indonesia-specific specifications. It is difficult to predict the precise package that will make it to India. However, an assumption that it would cost more than the current R15 V2.0 (Rs. 1,18,373, ex-showroom, Delhi) would not be amiss. In Indonesia, the motorcycle will be available in three colour schemes – Racing Blue, Matte Black and Matte Red. We would like much the same, thank you.


How to Use the Sharing Economy to Benefit Your Business

Running a small business has a lot of perks to it.

A huge budget usually isn’t one of them, so small businesses have to continually look for ways to stretch a dollar and make the most out of the operating budgets they do have. Finding ways to save on expenses while increasing profits is necessary to stay afloat.

One way for small businesses to save on costs associated with running a business is to utilize today’s economy of sharing.

With the nation’s workplaces being filled with Millennials, companies are changing the way they do business. Instead of larger corporations keeping their cubicles filled with life-long, dedicated employees, companies are now hiring employees who are more caring, sharing, and have a lower level of commitment than their older peers in the business world.

For smaller businesses with fewer employees, this millennial mindset and the sharing economy, sometimes called “collaborative consumption,” can save money on operating expenses and raise profits if done correctly.

Let’s look at a few ways that small businesses can utilize the sharing economy and make it benefit the bottom line:

Raising Capital

Unless you’ve been stranded on a desert island for the last 5 years, you’ve likely heard of crowdsourcing, and the sites that aspiring entrepreneurs, those raising funds for medical expenses, and others use in their fundraising efforts.

Instead of going door-to-door selling wrapping paper or candy, or hitting up relatives for capital, small businesses can turn to crowdsourcing as a means for raising capital. Although video games and movies are the most funded projects in crowdsourcing, anybody can put an idea out there and offer special perks to those willing to invest in it.

Crowdsourcing can save time for businesses when raising capital, and also be an easier way to come up with funding than applying and qualifying for a traditional bank loan.

Business Trips

With business hubs in the United States being mainly on the east and west coasts of the country, there will most likely be a need for business travel now and then for small businesses.

Costs in transportation and lodging can really add up, and since ride sharing for airplanes hasn’t really caught on yet, businesses can save the most by using shared car rides and accommodations. Whether it be a ride to the airport, or to a meeting from the hotel, small businesses can save on transportation costs by using services like Uber and Lyft.

Small businesses can also save on local transportation by using these services instead of purchasing and maintaining a fleet of vehicles. Small businesses can save up to 50 percent of lodging costs by using services like Airbnb.

Outsourcing Small Tasks

Small businesses can outsource a lot of small tasks to outside providers. Handyman services, painting, cleaning, and maintenance can be outsourced to the lowest bidder on sites like AskforTask. You can also find the services of a logo designer, app developer, and writer from freelancers on sites like Fiverr.

Monetize Space

Do you have extra offices in your building that aren’t being used? Space for a cell tower? Unused parking spaces? You can turn all of these assets into money for your bottom line by utilizing the sharing economy to rent them out. In some cities, parking spaces are worth $50,000 a year.

Hiring Temps

Using a service like Wonolo, you can hire temporary employees to work just 3 hours, 3 days, or 3 weeks. You can even use these services to hire temporary to permanent employees. You can use a service like this just to find temps to perform menial tasks like sending out mailers, but more and more businesses are using them to fill longer term positions like web design.

When done properly, and small business can use collaborative consumption, or the sharing economy, to save money in the short term and the long run. Small businesses can also form relationships with individuals and other businesses that can be mutually beneficial to both.

37 Percent of Discussions on Gig Economy Negative, Study Finds

Media calls it the force that could save the American worker. But independent workers feel differently about the gig economy.

According to a new media analysis by Cision, on behalf of The Rockefeller Foundation, about 37 percent of overall discussions on gig economy is negative.

Clearly, there’s a “disconnect between news coverage of the independent workforce and the voice of independent workers on social media channels.”

Is the Gig Economy Bad for Small Businesses?

Highlights of Cision’s Media Analysis

The analysis identified four groups of independent workers: parents, retirees, recent graduates and small business owners.

Some interesting insights that emerged from the analysis are:

  • Most negatively toned discussions were on taxes, worry and insurance.
  • Retirees often go online with their questions about taxes and retirement plans.
  • Thirty-five percent of discussion from recent graduates were about looking for work, discussing additive work, or using gig labor to supplement income from a primary job.

“Workers are trying to find ways to make ends meet and they are going online to find advice from each other on how to do just that,” said Caitlin Jamali, Cision’s senior insights analyst.

Over one-third of the conversations about the gig economy are negative. Is this a sign of uncertainty or is the gig economy bad for small businesses?

Small Businesses Worried About Income

A closer look at the discussions led by small business owners reveals hourly rates and not being able to earn enough money are their top concerns.

It’s also worth noting that about 12 percent of the small business conversations are related to general worry.

Cision analyzed more than 540,000 news media and blog articles as well as 132,000 social media posts for the report.