Jaipur, Jun 1 (PTI) The Rajasthan government today made it compulsory for all real estate projects and agents in the state to register on the official website of the Real Estate Regulations and Development Act (RERA).
The website was launched by Chief Minister Vasundhara Raje here today.
The website www.rera-rajasthan.in will make the people aware about the projects and their rights. No new real estate project will allowed to start without registering on the portal, she said after the launch.
Projects already operational will be provided three months time to complete the formalities, Raje said.
The chief minister said the state was the first in providing affordable housing benefits to people and urged the real estate sector players to continue providing quality and affordable housing to the citizens. PTI AG SRY
This is unedited, unformatted feed from the Press Trust of India wire.
Six Indian cities — including Hyderabad, Bengaluru, Pune, Mumbai, Delhi and Chennai — have found place in the top 10 emerging property investment destinations list for the Asia-Pacific.
“Most global investments this year will be made in commercial office assets. Markets in Bengaluru, Chennai, Delhi NCR, Hyderabad, Mumbai and Pune are well placed to outperform other cities from emerging economies in the Asia-Pacific,” said a report titled ‘Betting on Asia Pacific’s next core cities,’ by property consultant Cushman & Wakefield.
Limited investment opportunities in safe haven core markets of Asia-Pacific have prompted investors to turn their attention to secondary and tertiary markets and even to non-core property types, said Cushman & Wakefield.
The consultant used a proprietary tool, strategic location indicator and selected the next core and emerging markets in the region that will offer investors the opportunity to tap into their long-term growth fundamentals, which will become increasingly viable due to sustained reforms.
Siddhart Goel, senior director, research services at Cushman & Wakefield, said: “Asia-Pacific remains a very viable investment target for global capital. After entering in 2005 to 2008 and having learnt many valuable lessons since, global investors are well equipped to take advantage of the potential that Indian real estate markets offer. The country is firmly on track to become an economic powerhouse, with strengthening GDP (gross domestic product), better business environment and investor-friendly policies”.
Goel said that the developments have resulted in net absorption across the top eight Indian cities to remain in the range of 32-35 million square feet in the last three years even as the share of the IT-BPM sector in commercial office leasing has steadily gone down from 65-70 per cent to 52-55 per cent during this period. “Within APAC, India is expected to continue contributing highly to the total office demand. Consequently, global investors are increasing their capital outlays substantially as they are confident about the long-term prospects of the Indian economy in an environment of increasing transparency and accountability backed by policy reforms such as RERA, REITS, GST, Benami Transactions Act, etc,” he said.
What’s ahead in APAC?
Cushman said according to its ‘The Atlas Summary 2017’ report, real estate investment volume in the Asia-Pacific is expected to hit $611 billion this year. A total investment value of close to $136 billion in the region in the first quarter of this year, a record quarter high, and is a good indicator of health of investment in real estate in the Asia Pacific region. Pending any unforeseen circumstances in the months ahead, a positive momentum is expected to continue making a banner year for real estate investments in Asia Pacific.
Indian real estate is witnessing a ‘systems re-boot’ that began with demonetization, the legislation on benami properties, RERA Act and now, Goods & Services Tax. The Union Budget for 2017-18 also provided affordable housing with infrastructure status, coupled with the Pradhan Mantri Awaas Yojana (PMAY) to incentivize affordable housing production with interest subvention schemes.
Real estate sector will benefit owing to the cumulative effect from reformist and progressive policies, including liberalized FDI Rules, REITs and InviTs, Credit Linked Subsidy scheme – reduction in compliance cost, tax mgt expenses, provision of Input tax credit; the Smart Cities initiative with a budget of Rs 1 lakh crore as also the AMRUT – Atal Mission for Rejuvenation and Urban Transformation, with a budget of Rs 77,000 crore, aims to provide basic services like water, sewerage, urban transport as also the National Investment & Infrastructure Fund, with a budget of Rs 4,000 crore. So, if the aim is ‘Housing for All by 2022’, the ‘Smart Cities’ where this will happen are in process of being built.
The latest event that impacts real estate is GST. At this stage, the indications are that GST will hopefully, not increase the over-all taxation burden on real estate. This should augur well for the home buyers and industry.
While the GST provision of partially covering real estate under the 12% on works contract aspect is fine, the real estate industry had high expectations to subsume stamp duty and other additional levies under GST. Non inclusive of these additional heavy duties might lead to inflationary impact on Housing -an industry that has a multiplier effect on the GDP, enhances employment as it is labour intensive, works as an economic driver for the nation and is important from many aspects. As we understood it, the purpose of GST was to bring uniformity in taxes levied on various sectors of industry.
Housing for All by 2022 is among the most ambitious initiatives by Hon’ble Prime Minister Shri Narendra Modi. To amplify and boost these initiatives, Finance Minister has announced interest subvention in home loans for affordable homes. Rural fund allocation under PMAY has been raised from Rs 15,000 crore to Rs 23,000 crore, with the target to build 10 million homes by 2017-18.
Aspects that point to things being positive include funding for Infrastructure development having almost doubled from Rs 9,850 crore per annum; FDI-related reforms having shown improved inflows touching a record $43 billion in FY17; FDI Investment in real estate sector being $5.7 billion; PE funding stood at $ 32 billion, according to the 2016 World Investment Report prepared by UN. In light of these, the Realty Index improved by over 50%.
According to a report by CLSA India, a $ 1.3 trillion housing boom is set to be the country’s next growth driver. It is expected to add 60 million new houses during the 6 years beyond 2018, while also creating 2 million jobs annually. Overall, with the economy moving upward, the fillip in housing sector alone should witness an increase in GDP by at least 1%. This also indicates ‘pull’ factor for sales of affordable housing. The Indian economy is set to grow at 7.5% to become the 4th largest ($ 3.5 trillion) economy in world by 2022. Good signals are being observed in the micro markets witnessing high number of enquiriesand these will definitely result in leads becoming closures soon. My assessment of the situation is that sales are gradually picking up. In cities like Mumbai, Thane and Panvel home buyers are making buying decisions.
Meeting the target of 25 million urban houses and 45 million rural houses by 2022 can become a reality when private sector real estate developers work in sync with the government. Both the stakeholders will need to work together so as to create the mixed -used townships and smart cities to encompass the target.
I began by saying Indian real estate is witnessing a ‘systems re-boot’, but the positivity of it all makes me want to rephrase that as ‘change in operating system’.
Six Indian cities, including Hyderabad, Bengaluru, Mumbai, Pune, Chennai and New Delhi are among the top 10 markets targeted by investors in Asia Pacific region. Most of the global investments for this year will be made in commercial office assets in these markets, says a report titled ‘Betting on Asia Pacific’s Next Core Cities’ by international consultant Cushman & Wakefield.
Limited investment opportunities due to a shortage of investment-grade assets in the safe haven core markets of Asia Pacific have prompted investors to turn their attention to secondary and tertiary markets and even to non-core property types, it said.
In its latest research report, the company has used a proprietary tool – Strategic Location Indicator – and selected the next core and emerging markets in the Asia Pacific region that will offer investors the opportunity to tap into their long-term growth fundamentals, which will become increasingly viable due to sustained reforms.
“Asia Pacific remains a very viable investment target for global capital. After entering in 2005 to 2008 and having learnt many valuable lessons since then, global investors are now well equipped to take advantage of the potential that Indian real estate markets offer,” Siddhart Goel, Sr. Director, Research Services Cushman & Wakefield said.
He further said: “The country is firmly on track to become an economic powerhouse with strengthening GDP, better business environment and investor-friendly policies by the Central Government.”
Despite concerns about global events such as Brexit and changing US immigration policies impacting the IT-BPM sector in India, the company has seen that other sectors such as BFSI, healthcare, consulting services and various manufacturing industries are increasingly driving demand for commercial spaces.
“This has resulted in net absorption across the top 8 Indian cities to remain in the range of 32-35 million square feet (msf.) in the last three years even as the share of the IT-BPM sector in commercial office leasing has steadily gone down from 65 per cent to 70 per cent to 52 percent to 55 per cent during this period,” he said.
“Within APAC, India is expected to continue contributing highly to the total office demand. Consequently, global investors are increasing their capital outlays substantially as they are confident about the long-term prospects of the Indian economy in an environment of increasing transparency and accountability backed by policy reforms such as RERA, REITS, GST, Benami Transactions Act, etc,” he said.
Investment activity in Asia Pacific has been robust in 2017. As noted in C & W annual report The Atlas Summary 2017 report, real estate investment volume in Asia Pacific is expected to hit USD611 billion this year.
A total investment value of close to USD 136 billion in the region in the first quarter of this year, which is a record quarter high and is a good indicator of health of investment in real estate in Asia Pacific region. Pending any unforeseen circumstances in the months ahead, a positive momentum is expected to continue making 2017 a banner year for real estate investments in Asia Pacific.
For 2017, some of the themes that will continue to influence the investment landscape in the region include real estate going public. Government efforts to implement pro-investor legislation in many emerging countries will improve transparency and efficiency, which will widen the investor base.
While Tokyo and Singapore continue to be the region’s hubs for Real Estate Investment Trusts (REITs), the next wave will be propelled by the region’s emerging markets, in particular China and India, it said.
Alternative assets will be hot. Data centers remain lucrative as online shopping becomes the norm and data needs for cloud-based systems rise. Student housing, retirement living and healthcare are also gaining prominence as popular alternative property investment types, the report said.
Similarly in India, the investment appetite for industrial parks, logistics and warehousing parks is increasing as improving infrastructure, roll-out of the Goods and Services Tax (GST), and industry friendly policies promoting FDI and private investments, amongst other initiatives support the Central Government’s focus on its Make in India campaign, the report added.
Over the last few decades, India has undergone rapid industrialization – predominantly in the manufacturing ‘clusters’, most of which thrive in and around the metropolitan cities of the country. Some of the prime movers for this rapid growth have been the steady increase in per capita income propelling urbanization, and the accurate perception of India as a hub for cost-effective manufacturing.
Another encouraging factor has been a supportive politico-economic climate which has fostered favourable conditions for more and more large MNCs to set up operations in India. Various initiatives like Skill India, Make in India, Start-up India, etc. that have been launched by the government in recent times have significantly driven economic development. All of this, in order to be successful, has required project management as an underlying enabling factor.
Project management is certainly not a recent phenomenon in India. Historical architectural marvels like the Taj Mahal, the Ajanta-Ellora caves and the Sun Temple at Konark, to name just a few, are all examples of excellent project management back in the country’s ancient times.
So, what essentially is Project Management? Just like in any other industry, it involves the use of skills, tools and techniques to successfully execute projects in order to deliver the requisite product and process outcomes. In the real estate realm, it may entail Project Management Consulting, Capital Improvements, Multi-Site Program Management, Development Management & Advisory, Base Building Monitoring, Move Management, Build-to-suit Development, Construction Management and Tenant Improvements.
India’s expansive geography, diverse cultures, range of languages, differing regulatory environments and methods of professional practice make achieving consistency across the country a challenge. This is where external project management experts come into play. Expert project management ensures that:
# Companies can direct their time and efforts to their highest priorities.
# There is a single point of contact (SOP) who gives attention to tactical project delivery from start to finish
# Consistency is ensured throughout the project journey, whether across multiple tasks or geographies, by using standardized processes, controls and best practices.
# Effective risk management is applied to help achieve desired returns on investment, along with real-time reporting and compliance with companies’ internal governance, thereby protecting and enhancing their reputation.
# Productivity improves thanks to proven processes to effectively manage cost, time and quality.
# Cutting-edge technological platforms to deliver best-in-class facilities are applied.
According to the Project Management Institute’s Pulse of the Profession 2015, ‘Organizations that drive optimal project management practices meet their goals 2 ½ times more often than those in low performing organizations (90% vs 36%).’
Project management is not a recent phenomenon in India.
When delivered by international property consultancies such as JLL India, project management involves the deployment of professional project managers who conceive and orchestrate the design and construction of complex real estate projects from beginning to end, handling every detail. At the end of the day, the objective of effective project management is to ensure that clients realize the maximum potential of their assets, and this requires a firm eye on myriad aspects of the project cycle – from enhancing safety and quality to driving innovation, efficiency and maximizing cost savings – to deliver facilities that meet the specified requirements and support business goals.
When it comes to managing projects, PM professionals must work as an extended technical arm of the hiring firm, bridging the gap between the designers and builders. It is not an exaggeration to state that professional project and development services keep the landscape of the industry in constant forward-looking evolution. Such services not only make the industry more organised, but are also the single-most important influence in driving awareness on safety, sustainability and quality.
All these advancements in the sector and awareness about it are making project management a lucrative industry in the eyes of academia, and this has naturally resulted in project management being increasingly seen as both a rewarding and responsible career option.
That said, much remains to be achieved. While technological advancements are happening all across, this sector has majorly remained untouched by such developments. The industry certainly has seen some bright sparks in compartments, like use of drones for project updates, or real-time visibility with the help of CCTV cameras at sites. However, it largely remains a people-driven industry in India as compared to the more developed parts of the world, where technology greatly aids the project manager in efficient deliveries. There is a great opportunity for project management firms to add value to their portfolios by embracing technology at a faster pace.
The introduction of GST will now usher in better prospects for project management in the warehousing sector. We will also see increasing investments into professional PM coming in from the pharmaceutical sector and large-scale infrastructural projects.
India’s millennials, about 30% of our population, are typically changing jobs every 18-24 months and are increasingly valuing experiences over assets. This makes the concept of ownership no longer relevant for the urban Indian millennial. Especially when they think of homes.
Millennials want flexible, social and affordable homes. They want to rent. Having said that, residential real estate will now need to transform to give these millennials just that.
Structural design of residential real estate hasn’t evolved in the longest time. When we think of a house, we think of a Bedroom, Hall and a Kitchen.
Here’s a simple understanding of the relative utilization of spaces in a typical 1BHK housing 2 people: The Dining and Living Room is typically around 180 square feet and the average time spent there is 2 hours – that’s relative utilization rate of 19.39%. A Bedroom is around 150 sq. ft. and we spend an average of 9 hours a day there, a utilization rate of 72.70%. A kitchen maybe around 70 sq. ft. and spending 1.5 hours a day there means it has a utilization rate of 5.65%.
When we look at the above real estate utilization and their relative utilization in these typical structures, you’ll see how basic design changes and sharing areas with lower utilization amongst a larger community could drastically drive down costs making quality accommodation more affordable and accessible.
Co-living spaces seek to do just that.
The underlying philosophy of co-living spaces, for realtors, is to maximize space utilization which in the current scenario could save a person as much as 30% in rentals in Tier 1 cities while giving the realtor as much as a 12% rental yield on his property, and for residents, to drive more human interactions making homes and the people that live in it more social and acceptable.
Co-living spaces seek to drive up relative utilization of spaces by combining private (Bedrooms and Bathrooms) and communal areas (Utility Rooms, Living Rooms, Dining Areas and Kitchens) for a larger group of people that then become part of one large community.
Chronic loneliness, which is now a modern-day epidemic amongst the urban millennial, is one of the reasons why we’ll now see higher adoption of such models of living in India. A WHO study points out that the total estimated number of people living with depression increased by 18.4% between 2005 and 2015 and with the rate at which our cities are growing this number is on an alarming rise.
Living in a community of like-minded individuals which is the ethos of co-living spaces is easily the safest bet to fight this modern day epidemic amongst the urban millennial.
Co-living spaces use design in a way that allows for people to interact, make friends and feel like they belong to something bigger than themselves, i.e. a community.
Much like how increasing adoption of the sharing economy is helping drive down costs in the transportation industry, the same philosophy of sharing spaces and living in co-living spaces will play a huge role in driving down costs in the rental residential industry, thus allowing for more people to move into higher quality accommodation which will transform the residential real estate industry in India.
Disclaimer: The views expressed in the article above are those of the authors’ and do not necessarily represent or reflect the views of this publishing house
Jacqueline Jossa’s wedding to former TOWIE star Dan Osborne is fast approaching and there’s no doubt the actress is going to look stunning in her dress after she shared a video of her toned body on Instagram.
In the video, Jacqueline is at a dance class with her two-year old daughter Ella. The adorable toddler moves to the music before pulling mum Jacqueline in to dance with her.
Jacqueline, 24, flaunts her trim body in a sports bra and matching leggings, showcasing a flat and toned stomach.
The EastEnders star shared the video on her Instagram with the caption: “Ella O owns the dance class! As usual my love my darling! I love you always and forever princess.”
Fans showered Jacqueline with compliments. On user wrote: “A body to die for.”
Another said: “One hot mumma!”
And another added: “It’s nice to see a celeb with a beautiful natural body!”
Jacqueline hasn’t been able to hide her excitement over her upcoming wedding to Dan.
Posting a make up free selfie to Instagram last week , Jacqueline wrote: “I love this weather!
“Walking about, not a scrap of make up on all day, or yesterday. It’s so refreshing!! My o my! Please stay for a while sun! We love you. I am tired as usual, up at 6 this morning with Ella squidge!!
“As I was writing this I had to stop half way because Ella heard the ice cream van..”
She added: ““Time is flying so fast, and very soon i will be an Osborne ❤ just a little update hope everyone is having a lovely weekend and feeling safe and happy.. ❤so much love to you all. Xxx”
Fans flooded the photo with compliments. One wrote: “No make up required, naturally beautiful lady you are.”
Another said: “Who needs makeup when your that good looking lucky Mr Osborne.”
White Rose Collective is not for every bride. “This place spits the wrong person out. We’re so image- and brand-heavy, and it’s not cheap,” says Teddi Cranford, 32, the owner of White Rose Collective. “The rate sheet turns away 99 percent of anyone who inquires.”
Cranford started White Rose Collective, an agency that now also features a jewel box of a salon in NYC’s East Village, three years ago. Cranford will provide hair and makeup services for weddings and any parties leading up to it, such as bridal showers and rehearsal dinners. Brides often book her and her team for up to six separate wedding events, sometimes requiring four to six artists, and then fly them out to a destination like Napa or Aspen.
A former runway hair stylist, Cranford worked for 10 years backstage doing shows like Dolce & Gabbana and Valentino with the team from Bumble and Bumble and then later with master stylist Guido Palau, who designs the hair at pretty much every major fashion show in New York and Europe. But working in beauty in the fashion world is a grind, and she often did 40 shows a season.
In 2012, Cranford styled jewelry designer Pamela Love’s hair for her wedding, which Vogue covered. Cranford got some attention after that, and had an idea that she could specialize in weddings. For a certain upper echelon of hairstylists, though, working on weddings is “frowned upon,” according to Cranford. “People I worked with said, ‘You’re selling yourself short. Why would you be doing weddings?’” she says. “And I was like, ‘No, we could actually make girls look cool!’ Also, women spend a lot of money for this one day for beauty.”
Rates at White Rose Collective start at a minimum of $1,350 for a bride plus two other people to get their hair done for a local New York wedding. Double that to add makeup services, and add several hundred dollars more to have Cranford herself be your personal hairstylist, and you’re up over $3,000. Each additional person in the wedding party you add accrues another fee, and that increases again if you want to keep a stylist around for touch-ups or a new look for the reception, a common practice among brides. Trials are not included, and Cranford says she has done up to four before she and the bride settle on a final style. For a more complex weekend, White Rose will negotiate a single rate for the event, because every wedding is unique. Cranford personally does about 20 percent of the weddings that White Rose books.
A big chunk of White Rose’s business is coordinating the beauty at destination weddings. The agency employs a “concierge” to organize and schedule the beauty preparation for every event to ensure that it’s as seamless as possible. Many of the makeup artists and hairstylists on the White Rose team come from the world of backstage beauty, too, so they’re used to a hectic pace, dealing with beauty disasters, and managing, ahem, challenging personalities.
Cranford says that she is about to do a wedding in Aspen she estimates is costing about $12,000, requiring a team of four to take care of a bride, eight bridesmaids, and at least three separate wedding events. That will include travel and accommodations as well as being on call for the wedding’s weekend events. It’s not the most White Rose has ever charged for a wedding, though; the most expensive one cost $15,000 and involved hair and makeup for 14 people. (To put this in perspective, according to our luxury wedding report, the average price of a wedding in 2016 was $33,329.)
White Rose Collective brides say it’s worth every penny, though. “A lot of people think about beauty as the last thing that they book for their wedding, and they don’t really allocate much money for it. I’ll say that she was worth everything I spent because it was the peace of mind, it was knowing they were going to do a really good job,” says Sasha Bartnett, 29. Cranford and a team of six did Bartnett’s 2015 Napa wedding, styling the bride, seven bridesmaids, and the two mothers, as well as engagement photos. “You spend so much time finding and picking out the perfect dress, but if you don’t have the right hair and makeup, it can ruin your entire look.”
Caroline Hedges, 33, agrees. She booked White Rose Collective for her 2014 wedding in East Hampton. She used Cranford for her engagement shoot, bridal shower, wedding welcome cocktails, bridesmaid lunch, rehearsal dinner, wedding (including her mom and bridesmaids), the after-party, and brunch the next day. “I did a lot of other trials, but the minute I met with them I was like, ‘Yeah, this is it,’” Hedges says. “Their energy was really nice and cool and calming, and they’re really fun to hang out with.”
Cranford’s fashion credibility and experience was also really attractive to Hedges. She had outfits from Dolce & Gabbana, Balmain, and Valentino lined up for her wedding events, and the fact that Cranford had worked on the shows that those looks came from was exciting for her. Cranford even had an ornate comb from the actual Dolce & Gabbana runway show that she incorporated into a braided bun look that Hedges wore with her D&G dress to the rehearsal dinner. (Hedges just used White Rose Collective again this past January to do her hair and makeup for her baby shower.)
Style and restraint is an area where Cranford thinks that White Rose Collective stands out in the over-the-top, Pinterest-influenced wedding beauty industrial complex. The attitude? Wedding beauty, but make it fashion. “The vibe that she goes for is anti-prom, if that makes sense. She’s going for something realistic, what girls really want to look like to feel pretty,” says Bartnett. Hedges said she had some fun with more elaborate styles for her events before the wedding, but her wedding day hair was soft, loose, and simple. Cranford prefers to have all White Rose Collective hairstylists and makeup artists working on a wedding party (rather than bringing in an outside service like Glamsquad) to ensure that the look is consistent across the wedding party.
Cranford’s poster bride could very well be Glossier founder Emily Weiss, who flew Cranford to the Bahamas to do her hair for her intimate wedding last year. Outside of White Rose, Cranford has a growing career in getting very cool and very (naturally) beautiful girls — like models Behati Prinsloo and Anna Ewers, and the Kirke sisters — ready for the red carpet. This clientele definitely informs the aesthetic choices she offers to brides. It’s basically the no-makeup makeup version of bridal.
“It’s very tasteful. We’re doing very understated, chic looks. If a girl wants a big look then we’ll give it to her — if she can pull it off. I’m not afraid to ever talk anyone off of a ledge,” laughs Cranford. One such ledge-talking involved a Staten Island bride whose wedding was “very outside the box” for Cranford.
The bride was getting married in St. Patrick’s Cathedral and “wearing this big cupcake dress.” She had equally huge hair ambitions. “The references she brought me…” Cranford shakes her head. “In my mind I was like, ‘These are so bad.’ I was like, let’s think outside of the Pinterest box and go to fashion and talk about an Italian woman.” Cranford describes the result, a sleek pony with a pile of curls on top and two pads holding the whole thing up, as “Dolce & Gabbana couture.”
“It was so scaled back compared to what she had shown me, but for me it was still the biggest thing I’ve ever done on a bride.” But that’s the exception to Cranford’s bridal worldview.
With all the big and small and last-minute details that go into wedding planning, it’s easy to lose sight of two very important elements on the matrimonial checklist. Firstly, the reason behind the ceremony altogether . . . and secondly, the often-overlooked ritual of bridal self-care. After all, blemishes and dark circles are no match for that ivory lace frock. And while you may have intended to adhere to a strict regimen of weekly oxygen treatments or daily hydrating masks, somehow, cake tastings and welcome bags and your mother-in-law got in the way. Fear not, soon-to-be Mrs., a clear complexion, bright eyes, and a flawless glow on your final day is still completely possible with the help of six expert-approved, day-of essentials, from a waterproof mascara to an anti-aging face mask. Whether you’ve hired a pro to master your aisle-ready look or plan to DIY that morning, here are in-demand makeup artist Alexa Rudulfo’s product picks for your kit—beauty sleep not required.
“I recommend this wonderful foil mask to all my clients,” says Rudulfo of its super-hydrating and brightening properties. “It’s perfect to prep skin with on the night before or the day of an event.”
Estée Lauder Advanced Night Repair Concentrated Recovery PowerFoil Mask, $79, sephora.com
Having carved a niche in hair styling and makeup, Diya Umar, a professional makeup artist recently launched her studio ‘De YOU Makeover’ located in uptown Barzulla. Sitting in the cool confines of her studio, Diya recounts that life was not always a bed of roses especially when it needed to first win hearts for getting into this profession.
“Making family and near ones realize that makeup and styling is a dignified profession like other jobs was the first challenge. Having done so, the next thing was to get a professional hands-on experience in makeup for which I did several professional courses from Delhi. I must say that my husband Umar and parents have been an immense support,” says Diya.
After facing several cynics, it was a well-wisher doctor friend who made Diya realize that visiting a client home for makeup has no taboo attached to it as is perceived by many. Once convinced, there was no looking back for Diya who has done makeup and styling for many brides so far.
“It was a doctor friend of mine who explained that how visiting a bride’s home is perfectly alright. If doctors, engineers and architects can make site visits what is the harm if a makeup artist does the same,” Diya says.
Diya’s entry route to professional world came in the form of running a travel company but monotony of this job made Diya think of changing tracks. For Diya, a dream profession was one that could provide her eternal joy and bring out the creative self in her. “Moreover I wanted to do something that was associated with women and was all about bringing smiles to their faces,” says Diya.
The first serious effort to understand the nuances of makeup and styling for Diya was in the form of a 9-month training programme at ‘MSTC London Based Academy’ in New Delhi. “I learnt manual makeup and hair styling after which I used to do makeup of friends and family,” says Diya.
The learning for Diya has never stopped as she also underwent a training programme at VLCC in Delhi. “I used to contemplate of going abroad for doing some sort of a training in makeup but the fact is that in places such as UK, focus is largely on international standard makeup which goes well with western outfits. In Kashmir it is Indian standard bridal looks, which are prominent. So my training in Delhi helped a lot,” says Diya.
A step further in the makeup skills of Diya was when she did air brush makeup training from the ‘London Based Academy’. “The air brush makeup has become an instant hit with brides in Kashmir. I also learnt Arabic eye makeup at Delhi School of Makeup, which added to my skillset. First, I worked as a freelance makeup artist but realized it is important to own a brand,”says Diya.
Diya is gaining popularity for not just making brides look gorgeous on their wedding day but also help others attending weddings and parties look stylish.
Apart from providing makeup and hair styling services, Diya has added yet another feather to her hat by offering lehangas, jewellery, accessories and party wear on rent. “I brought exotic Jadau jewellery from Hyderabad and showcase a whole lot of range of accessories at my studio which is put up for rentals. This even includes party wear, which has been appreciated to a great extent. I have clients coming from every part of Kashmir but I offer home visits only in the vicinity of Srinagar. The clutches and potlis, I offer are quite special,” says Diya.
Passing on her skills to to-be brides and students is a heartfelt passion for Diya. Such has been her longing for providing beauty, makeup and styling tips to others that Diya has already helped six aspiring makeup artists to learn tricks of the trade.
“I provide them self-grooming tips and among those I trained, recently, also includes two brides. I am glad that from doctors to engineers and lawyers to other professionals, there are so many women and young girls who want to learn the art of makeup,” says Diya.
De You Makeover is a brand emerging fast and there has been no looking back for Diya. However, not everything has been hunky dory for this talented makeup artist, whose Facebook page and mobile was hacked by some unknown person recently.
“The level of competition of makeup artists is becoming so intense that someone recently hacked my accounts and my phone. I think this is purely out of envy for my brand. I had thousands of ‘likes’ on my Facebook page but now would need to start my social media campaign all over again,” says Diya.
While Diya is making all out efforts to ensure that she makes as many women look gorgeous, the uncertainty of the situation in Kashmir is always at the back of mind. “My bookings for makeup and styling have been made till end of October but fingers crossed I hope things remain normal and we get to see a happy and joyous wedding season unlike last year when I had to return advance money of several clients,” says Diya.
Hygience and skin care are of utmost importance to Diya who claims to use brands that are tried and tested from markets in London, Netherlands and Dubai etc. “Cheap products can be harmful for skin so I ensure that I use branded and quality products. In addition I inform all my clients about both pre and post makeup skin care,” says Diya.
Diya signs off saying more than just doing business she believes in making brides look the best on the most important day of their life and “leave behind happy smiles”..