10 Must Reads for Improving Your Online Marketing

Having a good website and clear online marketing strategy is very important in today’s business world. But there’s a lot that goes into building an online strategy. So we rounded up some of the best tips and related posts from members of our small business community. Read on for the full list in this week’s Small Business Trends community and information roundup.

Create a Welcoming Website

(Barefoot Basics)

What do your customers see when they go to your website? Do they see a site that is welcoming and professional, or one that is confusing and difficult to navigate? This post from Rochelle Stone explains the importance of creating a welcoming website and some things to consider in order to accomplish that goal.

Correct These Google Analytics Blind Spots

(Marketing Land)

If you have a website for your business, then you probably use a service like Google Analytics to measure its performance. But there are some website features that Google Analytics doesn’t help you with. This post from Brian Massey outlines some of those Google Analytics blind spots and offers solutions for correcting them.

Make Your Web Content Live Up to Its Promise

(Premier Content Source)

Writing great headlines and promoting content is very important to finding online success. But your actual content needs to live up to the hype. Here, Nicole Beckett shares some thoughts on creating great content. And the BizSugar community discusses the post further here.

Use These Tips for Your Holiday Facebook Strategy

(Competitive Edge)

When the holiday season rolls around, many businesses take the opportunity to spruce up their social media promotions. In fact, there are many different ways you can make your Facebook page more inviting for holiday customers. This post by Shantha Wetterhan shares three strategies for optimizing your holiday Facebook presence.

Measure Your Social Media ROI

(Stuart J Davidson)

When you use social media in your marketing efforts, it can be difficult to really tell what you are getting out of it. But this post from Stuart J. Davidson shares some methods for measuring social media ROI. And BizSugar members talk more about the post here.

Avoid These Online Marketing Mistakes

(Belle Communications)

So you’re marketing your business online. That’s great. But there are plenty of roadblocks that can negatively impact your online marketing efforts. Here, Kate Finley shares 10 of the most common online marketing mistakes and how you can avoid them.

Update Your Content Marketing Efforts

(Griot Digital)

Content marketing is a constantly evolving field. It’s not just the tools that change though. Businesses also need to update the methods they use for trying to reach customers. This post by Nadia James includes some thoughts on content marketing along with a helpful infographic.

Tell a Great Story

(Resonance Content)

It’s important to tell a story with your online and in-person marketing efforts. Part of that story is to explain who exactly you are. Here, Rachel Parker shares some methods for telling your story effectively. And BizSugar members talk more about the post here.

Use These Internet Security Tips in the Workplace

(Internet Billboards)

Online security is becoming increasingly important, particularly for business matters. In this post, Agnes Marylinn shares some tips for improving internet security in the workplace.

Get Your Great Content Noticed With SEO

(XEN)

If you want to get your website or blog noticed, you need to have great content. But if no one ever sees that content in the first place, it still won’t do any good. This post by Kerry Butters shares some thoughts on balancing SEO and great content. And the BizSugar community shares some thoughts on SEO as well.

These Are 7 TED Talks Every Entrepreneur Must Watch

I can’t say enough about TED talks.  The concept of taking a few minutes to explore personal, important stories that connect us and help us become better versions of ourselves is just a magnificent wonder.  I’ve collected some of my favorite TED talks that promote ideas all entrepreneurs should consider.

TED Talks for Entrepreneurs

1. Steven Johnson:  Where Good Ideas Come From

Author Steven Johnson challenges the common misconception that problem solving is based on some brilliant moment of inspiration.  Rather, Johnson argues that it is hard work, preparation, and being connected to people with complementary skillsets that bring about solutions.

2. Reshma Saujani: Teach Girls Bravery, Not Perfection

This one’s not just for women, though it does emphasize the importance of inclusiveness for future success.  Saujani connects a willingness to boldly take risks to the evolution she’d like to see in the future of computer science.  Men and women alike can benefit from letting go of a fear of failure.

3. Tim Urban:  Inside the Mind of a Master Procrastinator

Not only is Urban a champion of long-form writing in a world of listicles, but he is also seriously funny.  Urban urges viewers to take a more critical look at their procrastination tendencies in order to better prioritize their lives.

7 Must Watch TED Talks for Entrepreneurs

4. Dalia Mogahed:  What Do You Think When You Look at Me?

As our workplaces become increasingly globalized, it’s important to be cognizant of how we respond to people who are different from us, whether that’s in skin color, culture, religion, or political leanings.  Mogahed, a Muslim scholar, shines a light on the compelling reasons why empathy is a critical skill.

5. Bill Gross:  The Single Biggest Reason Why Startups Succeed

We all know that new businesses face a ridiculously high failure rate.  What Bill Gross has done is explore – in a masterful display of data analytics — what differentiates startup success from failure.  It turns out there’s one surprising factor that correlates with success.

6. Malcolm Gladwell: The Unheard Story of David and Goliath

Few writers are better than Malcolm Gladwell at taking the familiar and turning it on its head in a way that challenges all our assumptions.  Gladwell tackles the classic Bible story of the underdog who wins in spite of insurmountable odds and transforms it into a call to reimagine our understanding of power and its effects on our relationships.

7. Pamela Meyer: How to Spot a Liar

In addition to being flat-out fascinating, author Pamela Meyer’s exploration of the hundreds of lies we are told each day evolves into a compelling case for striving to become a more honest society.  Ethical entrepreneurs will enjoy the pep talk while simultaneously picking up tips that will help detect deception.

We all have stories, and in fact storytelling is one of the powerful rituals that unites us, inspires us, and reminds us there’s more to life than the balance of our bank accounts.  TED talks open our eyes and minds in ways entrepreneurs should embrace.

Oh — and here’s a bonus TEDx talk:

Mike Michalowicz: “Profit First” is better for entrepreneurs than “G.A.A.P.”

I would never put myself on the same level as the speakers above, but my talk explores a proven, practical strategy that can eliminate entrepreneurial poverty.  Enjoy.