Apple Says Developers Earned Over $70 Billion Since App Store's Launch

HIGHLIGHTS

  • Apple made the announcement on Thursday
  • Photo and Video category is fastest growing category on App Store
  • Apple’s WWDC 2017 kicks off next week

Apple on Thursday, few days ahead of its Worldwide Developers Conference (WWDC) kickoff, announced that its global developer community has earned over $70 billion through the App Store since its launch in 2008. The Cupertino-based giant further added that last 12 months have seen massive growth, and the App Store has seen over 70 percent growth in downloads.

Talking about its App Store, Apple said that iOS developers around the world have been catering to 155 countries, and few segments have lately seen massive growth. Apple says that the Photo and Video category is among the “fastest-growing” as it registered nearly 90 percent growth. Other segments like Lifestyle apps, Health and Fitness have seen over 70 percent growth in the past year. Gaming and Entertainment are top-grossing categories, adds Apple in a statement.

Apple also adds that the subscription model introduction has bumped the paid subscriptions as it saw 58 percent more paid subscriptions compared to over a year ago. The company notes that subscription model has been doing well in a wide variety of services including Netflix and Hulu. While newcomers like Tastemade, the mobile-first cooking network, and photo editing apps like Over and Enlight, have also done well.Apple Says Developers Earned Over $70 Billion Since App Store's Launch

Announcing the news, Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing said, “People everywhere love apps and our customers are downloading them in record numbers. Seventy billion dollars earned by developers is simply mind-blowing. We are amazed at all of the great new apps our developers create and can’t wait to see them again next week at our Worldwide Developers Conference.”

Apple’s annual developer conference WWDC is no doubt one of the biggest events for the technology lovers and it will take place from June 5 to June 9. The 28th annual Worldwide Developers Conference will be returning to McEnery Convention Center in San Jose, which will host the event after 15 years. For those unaware, San Jose was the original venue of WWDC, and it hosted Apple’s annual event from 1988 to 2002.

Aston Martin Makes 'Luxury Shoes' With Hogan, Costs Over Rs 27,000 a Pair

Aston Martin and Hogan have teamed up on a sneaker. (Photo: AFP Relaxnews)
British luxury GT and supercar company Aston Martin is partnering with Italian footwear brand Hogan on a range of limited edition sneakers.

The ‘Aston Martin x Hogan’ sneaker will be available for order at the end of June and when it does arrive, will do so in what the companies describe as four “striking” colour ways that will be representative of the Autumn/Winter season 2017.
Image result for 'Luxury Shoes'
Formed from leather but covered in a nylon mesh for extra rigidity without restricting movement, the sneaker follows the form of Hogan’s existing Olympia design but with some notable differences. Chief among them is the addition of a kestrel tan leather tongue, cut from the same hides Aston uses to dress its vehicle interiors and featuring the same pinched seam found on its seats and door panels plus an embossed Aston Martin ‘wings’ emblem.

Although Aston has been actively looking for ways of extending its brand and of offering clients products and services that complement their lifestyle, until now, the company’s forays into fashion and accessories have been limited. It offers a range of premium leather luggage, of cashmere socks and of motor racing-inspired clothing. And, of course, like all storied automotive marques with a racing pedigree, it has an ongoing partnership with leading watchmakers who once upon a time would have manufactured the car’s gauges and dials, but who now make elegant timepieces built using the same materials and taking the same design cues as the cars themselves.

However, the marque wants to be seen as a true luxury brand and that increasingly means forging partnerships with brands perceived as its contemporaries in other areas of fashion and lifestyle.

“Collaborating with brands that share our views on quality, style and elegance are important to us,” said Marek Reichman, EVP & Chief Creative Officer at Aston Martin.

Looking beyond the automotive industry is also crucial if Aston’s designers and technicians really want to create products that chime with the super rich. It’s why for instance when Rolls-Royce’s designers visit Paris, they make a point of meeting with the likes of Hermes and Louis Vuitton to understand the latest techniques in leather work or fabric treatments. And this is clearly a way of working that Aston intends to ape. This will represent the third major partnership following agreements with Hackett and Richard Mille.

“Working with creative teams outside of the automotive industry helps to broaden our designers’ minds,” said Reichman. “We take inspiration from all walks of life and our work with Hogan will help to shape and inspire many aspects of our future creations.”

The ‘Aston Martin x Hogan’ sneaker will be limited to 3000 pairs.On Hogan’s website, the shoes are listed for € 375 which, at the time of publishing this article, converted into over Rs 27,000.