Step Up Your Online Marketing Efforts with These 10 Tips

Today’s businesses need an online marketing strategy to succeed. While every business’s strategy may look a bit different, there are some common threads that hold most of those successful strategies together.

Members of the small business community have plenty of tips to share when it comes to successfully marketing businesses online. Check out their top tips below.

Make Your Way with Social Media

Social media isn’t a one-size-fits-all solution. You have to determine the strategy that is going to work best for your business, as Rachel Strella of Strella Social Media discusses here. And Strella elaborated on these suggestions in a conversation in BizSugar community here.

Super Charge Your Local Search Results

Even for local businesses, online marketing can make a huge difference. Local search, for example, can help to bring new faces to your store, restaurant or other local business. To make the most of your local search marketing, check out this Inc article by Small Business Trends CEO Anita Campbell.

Think About These Things for Your Website’s Social Sharing Features

Letting customers or followers do some of your online marketing for you can really help out and save you time. But you need to make sharing your content easy for them. So in this article at the Social Media Week, Larry Alton suggests some things you should think about when incorporating social sharing buttons into your website.

Keep Up with Marketing Technology Trends

Thanks to technology, online marketing is constantly changing. That means that you need to keep up with the new trends in order to stay relevant to tech savvy consumers. This article at Docurated by Angela Stringfellow includes some marketing technology trends that are poised to re-shape the world of marketing.

Grow Your Website Traffic

Content creation can be a key part of your online marketing strategy. But you need to build traffic in order for your content to be effective. This post on the official dlvr.it blog by Bill Flitter includes a playbook for growing traffic to your content.

Expect These Things When Joining Social Media

As a small business owner, the idea of joining various social media sites and regularly using them as part of your online marketing plan can seem daunting. But if you know what to expect, the process can be a bit easier. Here on NutsPR, Corina Manea shares some things you should expect when joining social media as a small business owner.

Use These Best Practices for Twitter Polls

Twitter’s polling feature can help you to gain insights and interaction from your followers on the platform. And the microblogging site has now revealed some of the best practices that people should use when running polls, which Matt Southern covers in this Search Engine Journal article. BizSugar members also chime in with their own thoughts here.

Consider Starting Your Own Podcast

Lots of businesses have websites and social media accounts. But starting your own podcast can really help you to stand out in today’s business world. Here, Ileane Smith shares some of the benefits that businesses could realize through starting a podcast.

Create a Content Anchor

When creating content for an online audience, the length and quality of your content can make a big difference in how many people see and interact with it. In this post on Blogger Sidekick, Will Blunt discusses the concept of a content anchor and how it could help your online marketing strategy.

Use Influencer Marketing That Works

Influencer marketing is a relatively new concept to a lot of businesses. But it can really jumpstart your online marketing efforts if used correctly. Here, Ann Smarty discusses how small businesses can use influencer marketing in a way that should work both now and in the future.

If you’d like to suggest your favorite small business content to be considered for an upcoming community roundup, please send your news tips to:  sbtips@gmail.com.

These 5 Tips Will Change the Way You Market Your Online Store

So, you’ve put together a beautiful eCommerce store and are eagerly anticipating traffic to start trickling in.

At this point, many eCommerce merchants start to realize that, without doing the right types of marketing, this traffic may never come. It’s easy to feel frustrated or confused at the wide variety of different marketing channels available to you, but don’t fret. This guide is designed to present you with 5 of the most effective eCommerce marketing strategies.

eCommerce Marketing Strategies

Invest in a High-Quality Content Strategy

Many eCommerce merchants view content only as an effective marketing channel but, for some, content is the lifeblood of their entire business.

Content is one of the most effective and rewarding marketing strategies out there because it connects with virtually every other marketing endeavor. For example, a simple blog post could be used in your email marketing, social media accounts, and SEO keyword targeting strategies while simultaneously helping to build your brand and position your site as an authority in a specific niche.

Your content strategy should primarily focus on creating valuable content that speaks directly to your audience. The backbone of your content strategy involves researching:

  • A target audience. Come up with a persona that encapsulates your target audience’s needs and motivations. This makes it easier for your content team to visualize for whom they’re creating content.
  • Your audience’s problems. This research can be found anywhere, from in-person interviews with stakeholders to browsing niche-specific forums such as Reddit. What are the pain points and problems your target audience is having? What are some roadblocks that cause people to hesitate before purchasing your products?
  • Content audit. This assessment involves conducting an evaluation on your site’s current content. There’s no need to have a clunky site filled with mediocre content. Here are a few questions you should ask:
    • Is it consistently good?
    • Are there any lackluster articles?
    • Are people engaging with your content on social platforms?
    • Does this content do your brand justice?
    • If the content is meant to convert, is it doing a good job?
  • Competitive analysis. Once you have a firm understanding of where your content stands, take a gander at your brand’s competitors to see how they’re doing. You’ll likely find that many of the top brands do a phenomenal job at producing high-quality content. If they aren’t, you’re in an even better position. There could be a huge opportunity to create value that your competitors are failing to provide.

Create Facebook Ads Around Your Best Pieces of Content

Content is just the gift that keeps on giving.

Merchants that create extremely good pieces of content are able to receive much more value from these pages if they advertise them rather than just leaving them. This not only allows merchants to drive traffic to pages and inspire likes and shares, but it also allows them to provide new users a valuable experience.

By creating content around your audience’s needs by answering questions, offering guidance or providing value in a variety of creative ways, merchants are able to make a positive first impression.

For example, let’s assume your store sells shoes. Instead of creating a Facebook ad campaign to blast out a product page for a few of your shoes on clearance, you could create a single piece of content titled “The 14 Best Athletic Shoes for Summer Under $50.” Now, instead of having to create multiple ads around different product pages, you only have to create a single ad for that specific piece of content.

On that piece of content, you could have links to your product pages and let the sales trickle in. Alternatively, a more value-driven piece of content could be “How to Find the Best Deal on Shoes,” with a guide that includes several options that aren’t sales-driven, and one or two links to your product pages.

Marketing has evolved past the point of constantly hard-selling, and the new age of digital marketing requires merchants to provide their users with value every step of the way. By advertising your most valuable pieces of content, you will be able to drive traffic that is interested in solving a certain issue.

This gives you the opportunity to insert calls to action (CTAs) throughout your content to either collect email addresses to keep the conversation going or to direct interested traffic toward a product page.

Email Marketing for Retention

Email marketing has been around for over 40 years for a reason: it works.

Merchants who are able to build a healthy list of subscribers can segment this list based on specific categories to send out effective messages for specific promotions. For example, if you’re a shoe site, you could send out an email that advertises your discounted sale to shoppers who have a higher propensity to buy from your clearance category, and another email to your customers who tend to spend more money per order.

Email marketing in 2017 involves enticing your potential subscribers with potential value and then delivering it. By setting expectations of what they will be receiving and how often, merchants will be able to effectively set a foundation that will allow them to consistently drive traffic to new pieces of content and product pages.

This strategy not only allows you to reach your audience at any given time, but it also makes building a long-term relationship possible. By consistently providing value to your list through useful content, you will be able to build brand loyalty. The more effective your email marketing is, the more efficient your overall marketing strategies will be. Statistically, email marketing yields 4,300 percent ROI for businesses in the US.

Perhaps the most valuable component of email marketing is the ability to retain your traffic. This reduces the inherent risk associated with primarily relying on a single source for traffic that could potentially change its algorithm.

For example, a minor tweak in Facebook’s algorithm could drastically increase the cost of reaching a specific number of people. If a business is overly dependent on any one source, these algorithm tweaks could be lethal. Thankfully, email marketing has stayed relatively consistent while maintaining its effectiveness for nearly five decades.

eCommerce Marketing Strategies

Leverage Product and Social Media Reviews

Merchants often completely overlook their product reviews as a source for marketing inspiration. Organic and fair product reviews play a huge role in forming trust with your shoppers, and they shouldn’t be tucked away in some obscure corner. First and foremost, you should make sure that they are present on your product pages and every other page that is relevant to the buying decision.

However, the value of reviews doesn’t stop there. Integrating your product reviews in your email marketing and social media strategies in order to convince people that your products are worth a first or second look can help you bring in traffic that would have otherwise overlooked your email or ad.

It’s important that these reviews are user generated and genuine because, if they look falsified, your brand could end up making a negative impression.

Use Ad Retargeting

A shopper clicks through your site and finds a product they like. They add it to their cart and continue shopping. Suddenly … pop! A Facebook notification. The previously committed shopper rapidly changes tabs to check their Facebook alert and gets sucked into a conversation. The minute that customer ventures off your site, the chances of them completing a purchase greatly diminish.

Ad retargeting allows merchants to get another crack at making a sale. Dynamic retargeting allows merchants to send an advertisement based on a user’s certain actions. These ads can be personalized down to the specific action (i.e., cart abandonment) or be just a kind reminder of your site to a user who has spent a significant amount of time clicking around in the past. This strategy helps to fill in the gaps the short attention span of the average internet shopper.

There are a few more reasons that may have caused shoppers to bounce, other than distractions. There are likely a handful of products similar to yours, and the convenience of online shopping allows shoppers to browse different options with relative ease.

Retargeting ads are useful because they are 70 percent more likely to convert than any other type of advertising. This allows merchants to get more out of all their other marketing strategies by creating a retargeting net that helps to bring some shoppers back.

Final Thoughts

The strategy behind these marketing tips is to allow merchants to be able to reach new audiences while also building in a retention-based component. These two high-level strategies paired together play off each other in beautiful harmony.

The retention-based component lets merchants get another chance by retargeting missed traffic and, also, to “own” their audience through email marketing. This also makes the customer acquisition component much more effective and less expensive to run on a larger scale.

Utilizing these 5 marketing tips, along with other effective ways to add value to your eCommerce site, will not only help you to make more sales but provide an overall better experience for your shoppers.

iPhone 8 Render Leak Tips Rear Fingerprint Scanner, Bezel-Less Display

HIGHLIGHTS

  • iPhone 8 fresh render suggests rear Touch ID sensor
  • This refutes previous rumours that suggest display embedded Touch ID
  • Benjamin Geskin claims that this render is fake

Fresh iPhone 8 renders coming out of China seem to thicken the mystery surrounding the implementation of Touch ID on the smartphone further. The one rumour that has been on the see-saw for long has been the integration of the fingerprint sensor underneath the display or at the back of the smartphone. Now, a fresh leak, seems to refute other reports to claim that the Touch ID will be integrated at the back.

iPhoneros.com has leaked renders of an iPhone 8 prototype fully assembled, sporting a fingerprint scanner at the back, right beneath the Apple logo. The prototype also shows the vertical dual camera setup at the back, and the almost bezel-less front display as well. The flash also does not reside between the two sensors at the back, but is situated outside of the vertical camera ring completely, beneath the two sensors.

iPhone 8 Render Leak Tips Rear Fingerprint Scanner, Bezel-Less Display

Tipster Benjamin Geskin seems to suggest that this is a fake iPhone 8 render, and reiterates that the iPhone 8 will have Touch ID embedded under the display only. He has been leaking iPhone 8 information regularly, and in his latest tweet, he suggests that some case makers have got a whiff of what the iPhone 8 final design will look like, and they have already begun mass production of cases and covers for the phone. He also claims that the back of the iPhone 8 will be a unique alloy of glass and metal.

The iPhone 8 is also tipped to sport an OLED display panel, wireless charging feature, some form of AR features, and a 3D front camera. It is expected to be more waterproof and dustproof than before, and will be powered by the Apple A11 SoC.

Here are Lahore-based makeup artist Hifsa Khan's essential tips for summer brides

LAHORE: 

Pondering over beauty trends, experimenting with different looks on different models and dressing up more than a dozen brides daily is what makes being a makeup artist a serious job. Hifsa Khan is one such beautician, who chose a completely different path for herself over than a decade ago, determined to establishing a makeup career. From a nine to five banking job, Hifsa made a shift to the beauty industry in 2009 and has become a household name in Lahore since then.

PHOTO: PUBLICITY

PHOTO: PUBLICITY

This makeup artist with face tumour is redefining beauty standards

“The switch from a banker to a makeup artist was not an easy one. But, after my own experience as a bride, I chose to change jobs. I realised that bride’s need more pampering, a listening ear and a professional who is with them at all times to guide them through one of the most important days of their lives,” Hifsa told The Express Tribune.  “A prominent feature of my style is that all our brides look nothing less than dolls on their big day and that is what sets us apart.”

There’s no gainsaying that the beauty industry is a competitive place. According to Hifsa, she follows the Five Reasons Theory to attract clients. “Our advantage is the strategy we try to follow. The first reason is the consultation we give to the bride about what look we can create for her, keeping in mind her jewellery and outfit. Secondly, we do the essential hair demo on her to make sure that the selected style suits her face,” revealed Hifsa.

PHOTO: PUBLICITY

PHOTO: PUBLICITY

5 celebrity makeup looks and how to get it right

“Next, we provide a complete consultation on hair, skin and body which involves focusing on areas of improvement. Fourthly, all brides are called for a post photo-shoot touch up so they feel confident and glowing while entering the venue. Lastly, we give the bride quick fix tips incase her makeup smudges after she leaves the salon.”

The core satisfaction for any good makeup artist comes from using products that help customers look their best. “Makeup is not a transformation but the correction of imperfections. The way it enhances a person’s look without changing the features is what I love about it.”

Hifsa caters to approximately 10 to 12 brides every day. What she doesn’t like is how today’s brides go over-the-top for every function, hence losing their charm on the main day. “Guests are so dressed up on all the weddings functions that the bride has no choice but to get decked up on her mayoun also. But, this is not how it should be. As far as the bridal rates are concerned, these depend on the demand and supply in the market,” explained Hifsa.

Nadia Hussain’s five beauty secrets

Interestingly, the most common mistake she sees in the bridal industry is that most artists try to make their clients appear fairer than they actually are. “Natural skin tone should be maintained at all times. Going a shade lighter is still okay but making someone look ridiculously white is just not done,” she said. Sharing one of her favourite beauty tips, Hifsa said, “The concept of less is more. This is the greatest tip I can give to girls. Please use less makeup for maximum results. Makeup is just for minimal coverage and it should not be used like excessive cream on cake.”

Hifsa Khan PHOTO:FILE

Hifsa Khan PHOTO:FILE

Hifsa highly recommends products such as the Dior foundation, Mac eyeliner and Laura Mercier blush on. “Girls love fake eyelashes these days. Such accessories don’t only add to the makeup but also look gorgeous on their own. This summer’s focus is on makeup that does not show, and so foundations with medium coverage and low resolution are getting the most attention.”

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