If your small business is just getting off the ground, you might not have a lot of money to put into marketing and advertising. Fortunately, there are ways to increase your presence in the community and potential shoppers that won’t take all of your resources. If you have some time and a little bit of creativity, you can capture the attention of your consumers and boost your sales.
Social Media Accounts
Almost everyone is familiar with social media. Whether it is the President himself, your grandmother, or the eight-year-old that lives down the road, everyone seems to be tweeting, Instagramming, Facebooking, and Snapchatting. There are so many different social media sights that you can create a full-time job out of maintaining active and engaging accounts on each network site. These sites are usually free to establish, and with the content, you can amass quite a following that is informed and interested in what your business is doing.
You can also boost interest in your business with personalized printing options. Commercial printing companies have new materials and techniques, including screen printing, composite blade printing, and 3-D printing that can take your company to a whole new level. You can wear personalized company t-shirts when out and about, or you can have large posters or vinyl banners created for when you set up at an event or outside your office. There are also a lot of websites that will print your custom, uploaded artwork onto business cards, calendars, mugs, and whatever else you might want.
If you are just starting out, local trade or craft shows and festivals are another way to get your name in the community without spending a lot of money. Bring sample products, offer coupons, or have a raffle drawing for a product you offer or a gift basket. You can use raffle entries to build a contact list for future marketing campaigns.
Growing your business and turning a profit is the only way your company will stay in business. These three tips should help get you on the right track.